intro › Forums › I’m stickty forum › How to Be Successful at Social Media Selling… advice num 22 of 959
This topic contains 0 replies, has 1 voice, and was last updated by Zoila Berke 1 month, 4 weeks ago.
January 22, 2023 at 1:23 am #1893
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly.
It’s very simple for your Facebook followers to share posted content. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends. Encourage people to participate and engage with each other.
When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could use your product or service and seek them out using the specifications available when placing your ad on a social media site.
Don’t be rigid about the frequency with which you post updates. When you have a new product, your customers will want to be updated more frequently. Normally, you should update your content and blog posts four or five times per week.
Always make sure you write down what progress you have made. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. You will not know if Social Media Brand Management media marketing is worth your time if you do not keep track of your results.
If your Social Media Brand Management media marketing campaign involves Twitter, get the most followers you can. The number of Twitter followers an entity has, is now a serious measuring stick of importance in today’s world. Companies always love seeing that their Twitter feed has more followers than their competitors and are quick to point it out to their customers. You should too.
Even with constant revolutions in how we communicate on Social Media Brand Management networks, we should still maintain the same basic mannerisms and professional characteristics. Always use a professional sounding introduction, even when it is a personal intro. Don’t argue, just delete the comments or posts that aren’t constructive. Even personal social networking sites can create professional problems if you post something too personal, opinionated or offensive.
When you get a new Twitter follower, become a follower of theirs, also. This is just common courtesy. It is a way to prove you respect those who follow you, and that you don’t see yourself as being higher than them. New followers can be acknowledged with both a follow-back and a tweet; this will increase your chances of retaining followers.
Continually interact with your customers. If you have something relevant to say on their Facebook statuses or other posts, go for it. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.
Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.
Use the growing database of Yahoo Answers to your advantage. This feature on Yahoo enables users to ask questions, and then receive answers from fellow users. Look up questions about issues related to your products, and write an answer mentioning your products. If you give them quality answers, people will consider you a professional and an expert.
Make sure you add something visual in your blog posts. Having nothing but text is great if you’re strictly a writer, but most people like pics and videos. Use logos, video elements, music and sharp graphics to make things look better. Keep the text and other content balanced.
To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.
Your website should be tied to your other social media pages. You will find this easy to do if you include share buttons on your primary website that can let visitors share content from your site to their profiles. Try including these buttons anywhere you can. Try to link to blog posts and RSS feeds and that will make the customers have an easier time sharing your content.
You must be logged in to reply to this topic.